If you’re already living in ATX, you are most fortunate, indeed. With a variety of eats that’s envied worldwide (barleySWINE, Justine’s Brasserie, Whip In, Geraldine’s, Lustre Pearl, and Food Trucks, to give a cringingly limited list), events galore (Circuit of The Americas, SXSW, Fun Fun Fun Fest, ACL, Blues On The Green), and, of course, Longhorn Football, the LBJ, the Ransom Center’s Gutenberg Bible, and countless other wonders, the Silicon Hills are waxing ever better and brighter–that is, apart from the acute need for self-driving cars to arrive and morph Mopac, 290, and 183 traffic time into R & R time…
But what if you’re a Violet-Crown-City business owner, and current revenues aren’t keeping up with swelling property taxes? Or suppose your growth numbers are looking effete compared to your family’s not-so-reticent longings for a private ranch out in the Hill Country?
Well, in those or similar cases, maybe it’s time to start the wheels rolling on a longer-term (6-to-24-month) growth strategy for your biz. That way you can hire that upstart doctor, expand into the adjacent suite, and transition–more and more gratifyingly, I might add–into that ‘chairman’-type role you’ve always wanted (you know, that role that has the appealing qualities of higher income with simultaneously less work hours than anyone else in the building). The SMBs whose businesses are atop Page One did NOT arrive there by accident, nor by miracles of Divine Grace; there’s a reason that Search Optimization churns $74 billion (with a “B”) through our economy annually, and that reason is that it works, brings already-interested customers through the doors ready to purchase, and changes a company’s trajectory from bleak to beatific.
SEO: Why Does It Exist, Why Does Every Darned Business Have an SEO Department Now, and What Is It Even Good For?
So if you think back over the past 10 years, you can likely pinpoint the general time period in which you began to use Google as the second-nature, information-generation tool that is now taken for granted as part of your life. (And maybe not… Perhaps reading this text represents the possibility of that moment for you). You may even be able to remember the specific person who conveyed to you, in a way that you ‘got it,’ how incredibly rapid, easy, and empowering it is to be able to educate yourself on anything by the simple act of phrasing a question.
Tech changes are so commonplace that it’s easy to forget that before Search, answering a question like, “How many primes between 51 and 501?” or “What was Patrick Henry’s mother’s maiden name?” required time/energy/motivation, often a lot, plus being in the presence of either a knowledgeable person, the definitely-right book, and/or a library + its librarian. To growing percentages of the world, finding the answer to something by googling it is such a ‘duh’ solution to curiosities / needs that non-caring responses may well emerge should you pose a Q that’s googleably answerable. (For queries that are, truly and in fact, ungoogleable, check out the Wikipedia article.) However, putting aside the vast tact / patience / attitudinal-intelligence training needs of many of today’s youth, there are frankly, very few limitations on the information that’s milliseconds away. And if this angle is making you think, “Boy, this guy sounds like my grandpa…” then good! You zero-perspective ingrates are, in fact, not even permitted to read this article, anyway. You are asked to leave this website now. There’s the ‘close tab’ button! (top of browser, hover over the active tab if you don’t see the X yet).
This article is in progress…Come back soon for more, with complete sections on Search Types, The Life-Time Search Query, Digital Presence, Content Marketing or Syndication or What?, Is The ROI For Real?, and Rep Management viz. Reviews…
In the meantime, here are some way-too-generalized guidelines on sifting the wheat from the chaff as re: SEO / Digital Marketing firms… This portion is about to get beefed up and more useful, too.
1. Customized Solutions
Your company is unique. We tailor our Austin SEO services to the nature, size, and goals of your business.
2. Timely Results
Time is your most valuable resource, and your time is most profitably spent running your business. We take care of your search ranking needs so that you can get back to what you do best.
3. Selective Keyword Optimization
Keyword optimization is essential for helping your potential customers find your Austin, TX product or service on Google. It also helps search engines understand the value that your business offers to your market. We will analyze the content and understand the context of your website. Our comprehensive analysis will provide you with additional keywords that customers are using to search for your business. Our research will reveal how we can leverage the best keywords for your niche to bring more paying customers to your website, both here in Austin, and nationally/internationally.
4. Effective Linking
Google values powerful and natural links pointing to your website. Our strategy includes executing reciprocal and one-way linking to and from your Austin, TX site. We provide you with a comprehensive analysis of the linking structure already in place on your website and how it can be enhanced.
5. Exceptional Customer Service
Our aim is simple. We provide great service. When questions arise, you need service that is timely, accurate, professional, and reliable. Your success depends on it. Our reputation and testimonials are evidence that we are committed to excellence.
Contact us at 512-547-7162 to get started today, or visit our discovery page by clicking here.