Paid Search is the pay-per-click and pay-per-action advertising offered by Google Ads (formerly Adwords), Bing Ads, and other search engines. You choose the search terms that qualify a prospect for your business, and your ad is placed in those search results pages, above the Maps feature and organic results.
Paid Search is an effective way to acquire new customers while you’re waiting for organic rankings to improve. Return on investment happens quickly when paid search is done correctly. When it’s done wrong, paid search is a very rapid way to lose your whole advertising budget.
Merchandy client-partners enjoy quick, short-term growth with our paid search services. Let us help you develop an effective paid search strategy. You can reach us by phone at 512-547-7162, or on our contact form.